Tech Across America: Live Online Platforms Foster “Authentic” Relationships Between Broadcasters and Their Audience – International

2018
06

Michael Grotticelli: Once looked at as a second screen opportunity, today’s broadcasters now see social media as a vital tool in reaching and engaging viewers in the most intimate and authentic way. A news station has information coming in 24/7, and live streaming platforms like Amazon’s Twitch, Facebook Live, Twitter’s Periscope and YouTube Live provide the perfect environment to intimately interact with viewers on their own terms.

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