Michael Groticelli: Today’s content creators are challenged like never before to produce material for a multitude of distribution platforms in the shortest amount of time and with the least amount of effort. To do this, they need tools and production systems that streamline the processes involved in creating new materials and repurposing and monetizing existing assets. These tools must offer ease of use, cloud-based collaboration and automated capabilities to enable a producer or disparately located production team to focus on the art of visual storytelling, not the technology required to create it...
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