Telestream: Like any other industry, the media and entertainment industry needs to demonstrate social responsibility for its share of impact on the environment. These days, measuring carbon footprint should be an essential component of any corporate strategy. Whilst many digital organisations may find that their core operational emissions are low by comparison to other industries, taking a closer look at the carbon emissions which occur across the media value chain can help to further reduce our environmental impact as an industry. And if reducing environmental impact on its own wasn’t enough, it’s highly likely that implementing such measures will reduce bottom line expenditures as well.
