Ariff Sidi: Sport has an unparalleled ability to bring people together, whether that’s friends inviting you over to watch a game, attending a match in-person with family or uniting an entire nation when a home country is playing. During the pandemic, technology played a pivotal role in ensuring the social nature of live sports wasn’t lost while teams played behind closed doors and when the number of in-stadium fans was limited. Now, fans have returned to the stadiums, and they want the same immersive, interactive experience, regardless of if they’re streaming the match at home or cheering from the stands. Broadcasters must now rise to the challenge and redefine live sports to combine the best elements of technology and the in-stadium experience.
