2018
06
Ken Haren: Within the broadcast industry, the only constant is change and, from a technological perspective, the pace of change is increasing at unprecedented rates. For broadcasters, the days of focussing solely on linear television and traditional advertising business models are long gone. Today, the smart money is on over-the-top (OTT) services and especially live streaming, creating the differentiator that provides viewing audiences with the ‘WOW’ factor that they crave. “All the excitement is about cable and streaming,” the chairman of US broadcaster, NBC Entertainment, Robert Greenblatt, said in a recent interview in the New York Times. “We are the forgotten business on some level.”