Thinking Tools for Understanding Media Monitoring Data

Simen Frostad: Some of the great advances in human life have come about through material innovation – the invention of the wheel, or the discovery of radium – and some through changing the way that we think about the world. The theory of relativity or double-entry accounting, for example, can be seen as ‘thinking tools’ that allow people to organize and make sense of information in new ways, with profound and far-reaching effects. The more the sum of human knowledge increases, the more we need tools to explore, manipulate and mine it.

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