Jeff Malkin: Since it was first announced in May 2022, the acquisition of Encoding.com by Telestream has caused a lot of interest in the media industry, and a number of questions. Why did Telestream acquire Encoding.com? What skills and expertise does Encoding.com add to the Telestream solutions? What will the new combined cloud solutions look like for customers, and most importantly, why should customers care? To answer these questions, we should first recap the histories of the two trail-blazing media technology companies.