Michael Grotticelli: In a rapidly changing media landscape, exacerbated by demanding consumer viewing habits, “fixed” SDI-based facilities find themselves limited in who they can reach and how. For content owners and exclusive rights holders looking to monetize their vast (and growing) content libraries, IP workflows based on microservices in the cloud are helping solve this problem, making it relatively painless to launch new channels, adjust existing ones, and turn off ones that are not generating revenue...
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