Olga Nevinchana
Olga Nevinchana is a research analyst at IABM based in Luxembourg with over 13 years of experience in global blue-chip organisations, research agencies, and tech start-ups in Eastern and Western Europe, focusing on consumer insights.
Using consumer and market data, Olga is passionate about connecting the dots to reveal industry trends with a particular interest in the media industry’s move to the direct-to-consumer business model. In today’s presentation, Olga will share an overview of the state of the media tech industry to help you better understand how the industry is changing.
Kurzfassung des Vortrags No. 4
"This report is based on exclusive research conducted by IABM before IBC 2022. It aims to provide a strategic analysis of the MediaTech industry in a data-driven fashion. The main body of this report is divided into three sections: The first section analyses macro trends affecting the MediaTech sector The second explores the three major drivers of change in the industry identified by IABM in 2022. The third analyses investment and adoption trends in MediaTech."