Extending the Life of Linear TV

Edvin Torgersen: The imminent demise of traditional linear TV has been predicted for some time – but it is still very much with us. Yes, its ultimate decline is inevitable – but it is not going to happen as quickly as has been forecast. “Old school” TV still has plenty of miles left in the tank, especially if it can ensure it retains as much of its appeal as possible in a new world of time-shifted, go-anywhere, interactive entertainment.

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